Plankton.
MMXXV
№ 01

Ideas
that survive
contact.

§ Premise

Most things arrive already compressed.

  1. 01A document.
  2. 02An image.
  3. 03A component.
  4. 04A product.
  5. 05A process.
  6. 06A policy.

By the time we encounter them, they've already been shaped by thousands of decisions, assumptions, constraints and trade-offs. Most of that thinking has disappeared.

Plankton expands what's been compressed. It reconstructs the structure, examines the assumptions, exposes the trade-offs and tests the logic before compressing what survives into knowledge that can be searched, shared and reused.

§ Method
  1. 01We examine it.
  2. 02We investigate it.
  3. 03We gather evidence.
  4. 04We speak to people who know.
  5. 05We use technology when it helps.
§ Human capital

Experience becomes more valuable when it becomes reusable.

Plankton captures practical experience, examines it, tests it and turns it into structured knowledge that can be searched, shared and reused.

§ People

Every idea needs different kinds of pressure.

Strong conclusions rarely come from one way of thinking. They emerge when ideas are examined from multiple perspectives.

  1. 01The domain expert.
  2. 02The first-principles thinker.
  3. 03The sceptic.
  4. 04The systems thinker.
  5. 05The wild card.
  6. 06The person who has to live with the consequences.

No single perspective is enough. Better judgement comes from constructive tension between different ways of thinking.

§ Conclusion

Then someone makes a judgement.

Not an algorithm.
Not a committee.
Not a consensus.

Someone takes responsibility for the conclusion.

§ Objective

The objective is not to win arguments.

The objective is to discover what survives examination.

§ Send it
  1. 01Bring us a document.
  2. 02Bring us a product.
  3. 03Bring us a decision.
  4. 04Bring us a question.
  5. 05We'll expand it.
  6. 06We'll examine it.
  7. 07We'll test it.
  8. 08We'll show you what survives.
§ Submit

An article.
A claim.
A half-formed argument.